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What are brands facing during the COVID-19 outbreak
20 March 2020
News Update
Responding to Covid-19 with Helpful Strategies for your Brand
May 18, 2020 by Sandra Aloi in News Update

What strange times we suddenly find ourselves living in.

The speed at which the COVID-19 virus has spread across the globe has been nothing short of head spinning and the feeling of uncertainty will be with us for some time to come.

As we place ourselves in lockdown and watch governments introduce increasingly drastic measures to protect the Australian people and economy, we’re left with a country that’s in many ways hard to recognise as the one we called home just a few short weeks ago.

Within this new climate, it’s entirely understandable that businesses and brands might be left feeling somewhat lost; wondering where their role lies in dealing with the crisis and what their best course of action might be to ensure they’re both doing their part to help their communities and ensuring their own long-term viability.

In order to shed some light on what we are doing during this time, I am willing to provide invaluable insights into the way for brands.

Responding to the Covid-19 lockdown, I can reveal is that, The Bureau is playing a critical role in helping our clients make it through this crisis. We knew we wanted to stick by them to help solve the challenges together.

We are proud to support our clients with tangible and fast-moving solutions that will help them through this difficult time – and with no billable hours.

The keystone to our effort during this is time was providing solutions.

We acted quickly to maximize the opportunity for our clients. We coordinated creative sessions to devise solutions to ensure our clients could rise to the top or become better prepared during this uncertain time which ultimately led to more people having access to their products and services than ever before.

Efforts like this gives me hope, and while I’m confident that we’ll ultimately get through this together, it will only be if everyone does their part. And while individuals self-isolate or work to the point of exhaustion on the frontlines, it’s time for brands to consider any and all ways they can provide assistance to Aussies in their hour of need.

I believe now’s the time for us to step up and develop stronger partnerships with brands and the wider community. Just be sure to wash your hands first.

Interactive Virtual Workshops Coming Soon

Expressions of Interest

Over the coming weeks, we will be conducting workshops via Zoom to guide you through this difficult time;

Reset. Rethink. Reform Workshops

  • Session 1. Insights into the new normal – Return to work strategies after Covid-19
  • Session 2. How brands can do the right thing during Covid-19

Whether you’re in manufacturing, health, fashion and lifestyle, utilities or professional services, these sessions will be valuable for you.

So, register your expressions of interest in the contact form and we’ll come back to you with the session details. These sessions will become available soon.

While this is not a one size fits all solution, each brand and business will have to make decisions based on its strategy, resources and focus area. These workshops will help you identify the right course of action for your brand or business and get you on your way towards your own long-term viability.

If you would like us to help your brand get through this dual crisis, register your interest today.

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Sandra Aloi

Sandra is the Founder and Director of The Bureau of Business or namely, The Bureau. Sandra prides herself on delivering relevant marketing solutions for small to medium sized businesses. Her passionate team thrives on creative challenges to build brand experiences and ensure businesses remain relevant and meaningful. Sandra's work to date has contributed to shaping matters of national interest and her broad experience reflects her passion and deep beliefs in making the world a better place in a changing world. For details, email: sandra@bureauofbusiness.com.au

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